Concept:
This concept was developed when medical marijuana became legal in California some years back. The owner wanted to develop a completely additive free product that he meticulously controlled from chemical free soil to the natural sun rays that is was to grow under. Of course the design needed to convey this message so elements of the earth were combined to give power to this logo.
Goal:
Create a modern cannabis based brand identity that appeals to a mature audience.
Skills Used:
- Art Direction - Branding - Graphic Design - Layout - Studio Photography - Photo Editing - Print Production - Packaging Design - Web Design -
Tools
- Illustrator - Photoshop - Indesign -
Deliverables
- Ads - Consumer Catalog - Wholesale Catalog - POP - Windows - Billboards - Web Banners - Microsite - Web Skins -
Font : Trade Gothic
Color : Earthy color palette to reflect a connection to nature and organics
- Hearty Glass Container
- Laser Etched Bamboo Lid
- Cork Seal
Fanatical Dedication to Product is Fanatical attention to every step of the growing Process
Clean Glass and Open Space represent an upstanding business where people feel comfortable entering.