Goal:
Gain marketshare in the emerging accessory category by creating an edgy brand identity to appeal to young 'festival goer' type people, ages 16 - 30.
Brief:
Create a strong visual language which lends itself to a multi-layered campaign. It will be pushed out through a group of key influencers social media such as @sahara_ray and @bryanaholly
Result:
This creative is the balance of opposites. The logo represents fresh & clean, while the creative & imagery is dark and dirty.
Skills Used:
- Art Direction - Graphic Design - Brand Identity - Mockup - Typography - Hand Illustration -
Deliverables
- Brand Identity - POP - Web Banners - Microsite -