Goal:
Create a compelling story around Mick Fanning's signature boardshort using high impact visuals. The key objective was to draw attention to technical features creating premium value for this pinnacle garment.
Brief:
To take the creative directors global vision and customize it for the US market.
Skills Used:
- Art Direction - Graphic Design - Layout - Studio Photography - Photo Editing - Print Production -
Deliverables
Ads - Consumer Catalog - Wholesale Catalog - POP - Windows - Billboards - Web Banners - Microsite - Web Skins
Location photography was shot by Corey Wilson and directed by James Taylor. All other imagery was briefed and directed by myself
Logo Breakdown
Color Palette
STAG - Powerful slab style serif
Key Images
These are supporting images. To be used for social media outlets as well articles in publications such as Surfer Magazine, Surfer & Surfline.
This is a composite of three different studio images combined into one.
Tech Features
Media Buy
Window on 5th street downtown Huntington Beach
Ads in Surfer & Surfing Magazine, various POP, Wholesale Catalog, Consumer Catalog