Goal:
To supplement Rip Curl's direct to consumer program as well as feature the seasonal Boardshort and Bikini campaigns.
Brief:
Find new and exciting ways to present product collections to increase perceived value and ultimately sales. All imagery and design must align with Rip Curl's brand identity.
Skills Used:
- Art Direction
- Graphic Design
- Layout
- Studio Photography
- Photo Editing
- Print Production
Men's Side